Client: Various
Role: Design
Logo designs for Moralez Farms, GM Construction, DTE Energy Music Theatre and ASH Music Project.
Moralez Farms
The client came to me with a desire to create a versatile new logo for their recently acquired blueberry farm. After performing some industry research, I created a few versions to consider and ultimately landed on this circular execution, which provides versatility and ease of use on a variety of applications, while clearly communicating the nature of their business through illustration that utilizes warm and inviting blue and green tones.
GM Construction
As a newly created business, GM Construction was looking for an engaging logo to represent their brand. I began by researching and brainstorming concepts in order to give a solid and reliable logo form. The final version that was chosen shows a three-dimensional approach that the client requested during our initial phases of the project. The color was chosen specifically to hold up in the Las Vegas desert sunshine that can often fade vibrant colors over time.
DTE Energy Music Theatre 20th Anniversary Logo
DTE Energy Music Theatre is an essential summer concert venue in the Detroit metro area. The client wanted to celebrate its 20th anniversary all summer long through a series of promotions and a specific visual identity was needed to commemorate the occassion. I explored several different visual executions and ultimately landed on the final version which combined the core venue logo with a fun and engaging addition that would work across the various music genres that perform there, while celebrating the rich musical history of the venue.
ASH Music Project
Music is an integral part of my life, so I was thrilled to create a visual identity for ASH, an up and coming musician. I explored multiple executions and typefaces after my initial meetings with the client. The final version maintains an elegant, yet edgy feel that compliments the personality of the artist and the music that she creates.